More women are entering franchising than ever before. In fact, between 2011 and 2017, female franchise ownership jumped 83 percent. But while many more women are purchasing franchise units (and at a rate faster than men, no less), there is still a gap between male and female franchisor ownership. The International Franchise Association’s (IFA) Educational Foundation Director of Research, Kathryn Morgan, says that while the exact number is difficult to pin down, there’s definitely a gap at the top. The IFA didn’t even see their first female chair until 2009.
Detailed below are the top six challenges for female franchisors and how to help them overcome them: